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Research papers

The Euro 2002 information campaign

In the realm of advertising and communications, international research can be (and often is) criticized for only “skimming the surface” or taking the lowest common denominator when researching creative work – particularly when dealing...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Anna Moody, Amman Werner
October 28, 2001
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Citation

Moody and Werner (2001a, October 28). The Euro 2002 information campaign . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-euro-2002-information-campaign-